Jaybird is a premium audio accessory brand that wanted to expand their product line.

Known for their Bluetooth earbuds and popular among athletes, they wanted to give their sports enthusiasts a headphone model to wear while warming up or relaxing after a hard session. We delivered a range of striking concepts that any athlete could wear on the courts and on the streets by combining essential yet dynamic forms with intuitive user interactions and premium details. The designs balanced a refined sport aesthetic with a contemporary one to evoke a sense of modern performance.