Native

Native is a shoe brand known for their future-classic waterproof rubber-foam shoes.

They were eager to expand their successful children’s line with a kid-sized version of their newest silhouette, the Apollo. Not satisfied with a “just shrink it” approach, our team designed proportions and features that would make kids happy and keep them stylish. We looked for features like pull-on ribbons, right/left shoe indicators, and elastic laces that would help kids put their shoes on independently. The result was a range of modern concepts that stayed true to the original Apollo lines but mixed in new materials and added features that any kid (or parent) can appreciate.