Nixon is a progressive watch brand that specializes in the action sport and contemporary lifestyle markets.

Cinco has been designing for them since the beginning (15 years) and I’ve designed for them for the last eight years. Our team provides a design-driven perspective on modern trends and an aesthetic that’s relevant to their audience. We have to understand their consumers – ranging from young, street-fashion conscious youths tougher, more rugged and mature athletes – in order to bring fresh takes on materials and details each season.