A Kickstarter tech darling known for introducing one of the most popular smartwatches to date asked Cinco to help them design their second generation watch.

They wanted to broaden their appeal from tech early adopters to a more general audience. I led the creative direction and design of a range of modern smartwatch concepts that were flexible enough for male or female customers. We designed a rounded square shape with unisex appeal, buttons that evoked traditional watch elements, and an easy way to switch bands to fit the taste of the user. The result was a product flexible enough to be a fashion accessory rather than a tech gadget.