Zolo is a new technology brand that offers everyday mobile essentials.

They wanted to introduce their first line of power and protective accessories as something to contrast with a market full of anonymous black gadgets destined for junk drawers.

Our team helped Zolo design a line of tech products that were less "gadgety" and more approachable and even beautiful. We focused on making every interaction more natural and intuitive, with simple, rounded forms and warm, textured finishes that feel natural in your hand and in your pocket. We designed each touch-point, from checking the remaining battery life with a single swipe of your finger, to attaching cables to batteries so you don t forget them, to mounting devices to dashboards without any extra hardware, to make the technology simpler, more portable, and more intuitive.